In the past three days. there has been a picture of a tree going around on Instagram. The picture is for a pure good cause, and so far is the 5th most liked picture (and counting) on Instagram.
Tentree, is an apparel brand which is a sustainable vision. When they originally posted the picture they promised to plant 500,000 trees in Indonesia, in order to promote the growth of mangroves in the tropical Forrest, if the post receives 5 million likes after four days. After getting one million likes in less than an hour, they promised to plant 1 million trees by Friday if it reaches 20 million likes.
Instagram users have asked why the company doesn’t just plant the trees with or without the likes. Tentree has assured the naysayers that they will definitely plant the original goal’s 500,000 trees even if they don’t get 20 million likes. Other commenters have pointed out that the trees-for-likes campaign is raising awareness for the cause — tentree plants ten trees for every item they sell.
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